Planned
Incorporating for foreign capital, without wrecking the local entity
Delaware, ADGM or local. When a flip is worth the tax event, and the intercompany agreement founders discover too late.
Insights
Notes, once we have something worth saying.
Six useful pieces a year beats a weekly post restating what everyone knows. Here is what we are working on.
Planned notes
What we are writing.
Each one exists because a founder asked, and we could not point at a good answer written for this market.
Planned
Pricing when your costs are in rupees and your buyer is in dollars
Anchoring to local salaries destroys margin and signals the wrong thing. Price against the buyer's alternative instead.
Planned
The first ten customers, from six thousand miles away
What works for teams selling into the US and UK without a presence there — and the outbound patterns that reliably fail.
Planned
Equity that people believe in
Option pools, vesting, and the conversation to have with an engineer who has never seen equity turn into money.
Planned
Leaving the agency
Inside a services business and want to build product? What to keep, what to separate, how to fund it without killing cash flow.
Planned
What a Series A investor asks about a Pakistani company
Structure, currency, key-person risk, customer concentration — and the evidence that answers each.
Method
How we will write these.
From real cases
From companies we have worked with or diligenced, anonymised where needed. Not summaries of foreign blog posts.
Numbers where we have them
Cite a figure, name the source. Estimate something, label it an estimate.
Corrections in public
Publish something wrong and the correction goes on the same page, not quietly over the text.
Open questions
Things we genuinely do not know.
- How many product-shaped companies start here each year Unknown
- Whether the flip should happen at pre-seed or at Series A Contested
- Which export sector produces the first large outcome Unknown
- Whether local limited partners will hold for ten years Untested
Have data on any of these? We would rather be corrected than confident.