Planned
Incorporating for foreign capital, without wrecking the local entity
Delaware versus ADGM versus staying local, when a flip is worth the tax event, and the intercompany agreement most first-time founders discover too late.
Insights
Notes, once we have something worth saying.
We would rather publish six useful pieces a year than a weekly post that restates what everyone already knows. These are the notes we are working on.
Planned notes
What we are writing.
Each of these exists because a founder asked us the question and we could not point at a good answer written for this market.
Planned
Pricing when your costs are in rupees and your buyer is in dollars
Why anchoring price to local salaries destroys margin and signals the wrong thing, and how to price against the buyer's alternative instead.
Planned
The first ten customers, from six thousand miles away
What has actually worked for teams selling into the US and UK without a presence there, and the outbound patterns that reliably fail.
Planned
Equity that people believe in
Option pools, vesting and the conversation to have with an engineer who has never seen equity turn into money.
Planned
Leaving the agency
For teams inside a services business who want to build a product: what to keep, what to separate, and how to fund the transition without killing the cash flow.
Planned
What a Series A investor asks about a Pakistani company
The questions that come up every time — structure, currency, key-person risk, customer concentration — and the evidence that answers them.
Method
How we will write these.
From real cases
Written from companies we have worked with or diligenced, anonymised where needed. Not summaries of foreign blog posts.
Numbers where we have them
Where we cite a figure we say where it came from. Where we are estimating, we label it as an estimate.
Corrections in public
If we publish something wrong, the correction goes on the same page rather than quietly replacing the text.
Open questions
Things we genuinely do not know.
- How many product-shaped companies start here each year Unknown
- Whether the flip should happen at pre-seed or at Series A Contested
- Which export sector produces the first large outcome Unknown
- Whether local limited partners will hold for ten years Untested
If you have data on any of these, we would rather be corrected than be confident. Write to us.
Have a view on one of these?
We are looking for people who disagree with us in specific, informed ways.