Thesis & Fund I

A proposed $15M first fund for Pakistani software.

Twenty years of exported engineering, priced at an hourly rate. The next decade belongs to teams that keep the equity.

The argument

Sell the product, not the hour.

One observation drives everything else: the engineering capacity is proven, the ownership of its output is not.

Pakistan exports billions a year, almost all services. Linear revenue, capped by headcount, priced against the cheapest bench on earth. It builds skill without building assets.

Product revenue compounds, carries a multiple, and accrues to owners rather than billers. The bench already exists. The first institutional cheque does not.

Two ways to use the same engineer
DimensionServicesProduct
Revenue shapeLinear with headcountCompounds
Gross margin25–40%70–85%
Priced againstThe cheapest bench availableThe value delivered
Who owns the upsideThe clientThe founders
Exit multipleLow single digitRevenue multiple
A working desk lit late in the evening Hours
Live output tracked on a monitor Product
A circuit board photographed in close-up Margin
Two people shaking hands after a meeting Equity
Underwriting

Five questions we have to answer yes to.

The test stops us funding a good team with no path to a second cheque. One no is usually a no overall.

A team reviewing figures together at a long table
The room Five questions, asked in the first meeting
The 10xC test
ProofThe question
Hard currencyIs there a credible buyer paying in dollars, pounds or dirhams within twelve months?
Unfair buildDoes building from Pakistan make this materially cheaper or faster, rather than merely possible?
Reachable buyerCan this team reach the buyer without a sales office in the buyer's city?
Narrow wedgeIs the first version small enough to ship in weeks and specific enough to be chosen?
Structural clarityCan the company be held, funded and eventually acquired through a structure a foreign investor recognises?
Proposed Fund I

Small, concentrated, and early.

The fund we are building toward. None of it is committed capital.

$15M

Target fund size Proposed

$50–250K

First cheque Proposed

20–25

Companies over the fund life Proposed

40%

Reserved for follow-on Proposed

We lead or co-lead the first round, take an information right rather than a board seat, and reserve more than we first invest. Ownership targets follow from that construction, not from a rule we apply to founders.

Financial documents and a calculator on a desk
Construction Twenty-odd positions, deliberately concentrated
Two founders talking through a decision
Reserves More held back than first written
Risks

What would make this thesis wrong.

Better stated here than asked in a first meeting.

Currency and transfer risk

Rupee volatility and repatriation friction hit valuations and exits. Offshore holding structures mitigate it; nothing removes it.

A thin follow-on market

If Series A investors stay away, our companies stall at a stage we cannot fund alone. Reserves and early co-investor relationships are the answer.

Talent leaving

The engineers we back get recruited abroad at multiples of local pay. Equity has to be real and vesting honest.

Perception discount

Some buyers discount the country regardless of the company. Product quality and reference customers are the only durable rebuttal.

Policy and connectivity

Internet disruption and regulatory change are real operating risks for a software company here.

Too few fundable teams

The thesis needs enough product-minded founders each year to fill a portfolio. If that number is smaller than we believe, the fund is the wrong size.

Does your company pass the five?

Answer all five and we want the conversation. Answer four and we still do — tell us which one is missing.